The diagnostic entry point.
Technical SEO & Site Audits
A prioritised, evidenced list of what's stopping search engines from reading, trusting, or ranking your site — ranked by effort against impact, not by what's easiest to sell.
Who this is for
Sites with a real technical footprint — a dev team, a CMS with history, a recent migration or redesign — where "just write better content" isn't the actual problem.
Signs you need this
- Rankings dropped after a redesign or migration and nobody's audited it since
- Pages get indexed inconsistently, or not at all
- Search Console is full of errors nobody's explained
- Core Web Vitals are in the red
- The content team is being blamed for a problem that isn't content
What's included
- Full-site crawl (Screaming Frog)
- Indexation and crawl-budget analysis against Search Console
- Core Web Vitals audit by template type (PageSpeed/CrUX)
- Structured-data validation
- Information-architecture and internal-linking assessment
- Prioritised findings register, ranked by evidence and dev-effort
What's excluded
- Implementation (a developer-ready spec, not committed dev work)
- Content strategy or link building
- Ongoing monitoring (see Managed SEO Retainers)
How we do it
-
Datum
Full crawl and indexation baseline: what's actually live, actually indexed, actually fast.
-
Bearing
Every finding ranked by evidence (a real crawl error, a real Search Console flag) and by dev-effort, not by severity score alone.
-
Calibration
A findings register your developers can act on directly: issue, fix, priority.
Packages for Technical SEO & Site Audits
A·1
Visibility Snapshot
A fast, fixed-scope first read of where you actually stand — crawl, indexation, and Core Web Vitals, ranked and explained.
5 business days
Full details →A·2
Technical SEO Audit
A full crawl-log-level technical read — indexation, Core Web Vitals, structured data, and IA — prioritised by dev-effort against impact.
10 business days
Full details →Tools & data
-
Screaming Frog
full-site crawl: redirect chains, duplicate content, broken links.
-
Google Search Console
real indexation state, real crawl errors, real query data.
-
PageSpeed Insights & CrUX
real-user Core Web Vitals, not lab estimates alone.
-
GA4
traffic context used to prioritise findings against what actually earns visits.
FAQ
01 We already ran our CMS's built-in SEO checker. Why do we need this?
A CMS plugin checks metadata fields. It doesn't crawl your live site the way Googlebot does, doesn't cross-reference Search Console, and doesn't rank findings by developer effort. This audit does.
02 Will you fix what you find?
The audit hands your developers a prioritised, specced findings list. Implementation is scoped separately — many clients handle it in-house from our spec, some ask us to quote it.
03 What if our site is bigger than the URL ceiling?
The Technical SEO Audit has three tiers by URL count, up to 100,000. Above that, tell us in the enquiry and we'll scope it directly.
04 How is this different from the Visibility Snapshot?
The Snapshot is a fast, fixed-scope first read (up to 500 URLs, 5 business days) for anyone starting cold. The full audit goes deeper, covers structured data and IA, and scales to sites with real technical history.
05 Do you guarantee our rankings will improve?
No. No one can honestly guarantee that. We guarantee the audit's scope: every listed deliverable, delivered on time, or we complete it or refund that part.
Find what's actually broken.