Stop crawl budget going to filter URLs.
E-Commerce SEO
Crawl budget and internal authority concentrated on the pages that convert, with category pages built to rank, not just to list.
Who this is for
Online shops losing organic visibility to index bloat, weak category architecture, or marketplace competitors.
Signs you need this
- Thousands of filter-URL permutations indexed alongside your actual category pages
- Duplicate or thin category content
- Product structured data missing or broken
- Category pages that rank for nothing despite real product depth
What's included
- Faceted-navigation and index-bloat analysis
- Category architecture review
- Product structured-data validation
- Crawl-budget allocation audit
- Duplicate/thin-content findings
- Prioritised Calibration list
What's excluded
- Implementation
- Category-page copywriting
- Platform migration
How we do it
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Datum
A full crawl against your actual catalogue: what's indexed, what's duplicate, what's wasting budget.
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Calibration
Faceted navigation corrected, product schema fixed, crawl budget redirected to money pages.
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Course
Category architecture rebuilt to rank, not just list.
Packages for E-Commerce SEO
A·4
E-Commerce SEO Audit
A platform-literate read of index bloat, category architecture, and product schema — where crawl budget is actually going.
10 business days
Full details →Tools & data
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Screaming Frog
crawl at scale, facet-URL discovery.
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Google Search Console
indexation-bloat evidence.
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Platform-specific schema validators
checked against your actual shop platform.
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GA4
category-page conversion context.
FAQ
01 We're on Shopify/Magento/WooCommerce — does that matter?
Yes — faceted navigation and schema handling differ by platform, and the audit is written against your actual platform, not generic e-commerce advice.
02 What counts as a SKU for pricing?
Live, purchasable product variants in your catalogue. Tell us your approximate count and we'll confirm the right tier.
03 We're bigger than 10,000 SKUs. Can you still help?
Yes — tell us the scale and we'll price it directly.
04 Will fixing index bloat hurt our current rankings?
The findings are sequenced specifically to avoid that — deindexing filter URLs is done deliberately, not wholesale.
Fix crawl budget, category pages.