Make what you've already written count.
On-Page & Content SEO
A content and internal-linking architecture that reads as authoritative to a crawler, a ranking algorithm, and an AI answer engine at the same time — not a request for more blog posts.
Who this is for
Businesses that already publish — a blog, service pages, resources — but it isn't converting into rankings, entity clarity, or authority. Often the second engagement after a technical audit closes the gap it revealed.
Signs you need this
- Two or more pages competing for the same keyword
- A blog with real volume but no rankings to show for it
- No clear entity or topic hierarchy across the site
- Content that reads well to a person but not to a crawler
- An agency that keeps recommending "more posts" with no plan behind it
What's included
- Entity and topical map
- Keyword-to-page mapping with cannibalisation correction
- Content architecture and internal-linking plan
- E-E-A-T-aligned content brief templates
- Prioritised, sequenced content backlog
What's excluded
- Writing the content itself (available inside a managed retainer)
- Paid content promotion
- Guaranteed ranking positions
How we do it
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Datum
A full content and internal-linking inventory: what exists, what it targets, what's actually competing with itself.
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Bearing
The gap between your entity/topic coverage and what ranks and gets cited, mapped and prioritised.
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Course
A sequenced backlog: which pages get rebuilt, merged, or written, and in what order.
Packages for On-Page & Content SEO
B·2
Content & Keyword Strategy Sprint
The entity map, keyword-to-page architecture, and content backlog — the structure your content needs before more of it gets written.
15 business days
Full details →Tools & data
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Google Search Console
query-level cannibalisation evidence.
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Ahrefs/Semrush-class tooling
topical gap and competitor coverage analysis.
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GA4
which existing content actually earns engagement.
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Looker Studio
the architecture reporting view.
FAQ
01 We publish every week. Why isn't it working?
Volume without architecture usually means pages compete with each other instead of building one coherent topic authority. The sprint fixes the structure first.
02 Will you write the content?
The sprint delivers the architecture and content briefs. Writing is scoped separately or included inside a managed retainer.
03 What's "digital PR" — do you do that?
Authority-building — structured outreach, entity reinforcement — is part of this discipline and part of a retainer's Course phase, not sold as a standalone add-on.
04 How does this help with AI answer engines too?
Entity-clear, well-linked content is exactly what both classic search and AI answer engines use to judge authority — one architecture serves both.
05 What if we have almost no existing content?
The same architecture work applies before you write, not just after — talk to us about sequencing this ahead of the sprint.
Make your content count more.