Content & Keyword Strategy Sprint
The entity map, keyword-to-page architecture, and content backlog — the structure your content needs before more of it gets written.
What's included
- Entity and topical map
- Keyword-to-page mapping with cannibalisation correction
- Content architecture and internal-linking plan
- E-E-A-T-aligned content brief templates
- Prioritised, sequenced content backlog
- Findings call
What's excluded
- Writing the content itself (available inside a managed retainer)
- Paid content promotion
- Guaranteed ranking positions
Who it's for
Businesses that already publish — a blog, service pages, resources — where it isn't converting into rankings, entity clarity, or authority.
How we approach it
- Datum
A full content and internal-linking inventory.
- Bearing
The gap between your entity/topic coverage and what actually ranks and gets cited.
- Course
A sequenced backlog: rebuild, merge, or write, in order.
Tools & data
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Google Search Console
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Ahrefs/Semrush-class tooling
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GA4
FAQ
01 Will you write the content?
The sprint delivers architecture and briefs; writing is scoped separately or included inside a retainer.
02 We have almost no existing content.
The same architecture work applies before you write — talk to us about sequencing.
03 How is "digital PR" handled?
Authority-building sits inside this discipline and inside a retainer's ongoing execution — not sold as a separate line item.
Ready to start?
Content & Keyword Strategy Sprint