E-Commerce SEO Audit
A platform-literate read of index bloat, category architecture, and product schema — where crawl budget is actually going.
What's included
- Faceted-navigation and index-bloat analysis
- Category architecture review
- Product structured-data validation
- Crawl-budget allocation audit
- Duplicate/thin-content findings
- Prioritised Calibration list
- 60-minute findings call
What's excluded
- Implementation
- Category-page copywriting
- Platform migration
- SKU counts above your selected tier
Who it's for
Online shops — skewing toward technically literate teams — losing organic visibility to index bloat, weak category pages, or marketplace competitors.
How we approach it
- Datum
A full crawl against your actual catalogue: what's indexed, what's duplicate, what's wasting budget.
- Calibration
A prioritised list to redirect crawl budget and fix product schema.
Tools & data
-
Screaming Frog
-
Google Search Console
-
Platform-specific schema validators
-
GA4
FAQ
01 Does the audit cover our specific platform?
Yes — faceted navigation and schema handling are written against your actual platform, not generic advice.
02 What counts as a SKU?
Live, purchasable product variants in your catalogue.
03 We're above 10,000 SKUs.
Tell us the scale and we'll price it directly.
Ready to start?
E-Commerce SEO Audit